From 3 Ideas to 9

Most strong content starts with a simple idea or question. The mistake is thinking that idea can only be used once. In reality, most ideas can be reused by changing who you are speaking to. Instead of creating a new topic for every video, try reframing the same idea.

For example, one question can be:

How does someone know if they are ready to buy a home? That question can become multiple videos by changing the audience. One version can be framed for first time homebuyers. Another can speak directly to downsizers. A third can be aimed at people who believe buying a home is out of reach. The core idea stays the same. The framing changes.

Different framing reaches different people

The same message spoken in two different ways can land very differently. When someone feels like a video is speaking directly to their situation, they are more likely to stop, watch, and remember it. By cherry picking your audience, the algorithm does the rest of the heavy lifting. This allows one idea to reach completely separate audiences without extra effort.

This makes content easier to stay consistent with

When you stop treating ideas as one-time use, creating content becomes more manageable. One core idea can produce several videos, all feeling consistent and focused but still without feeling repetitive. If an idea is useful once, it is probably useful more than once. Reframing allows you to speak to more people while staying clear, consistent, and efficient.