How To Come Up With Ideas

You already have more ideas than you think

Most content ideas already exist in your daily work. If you are answering questions, explaining processes, or giving advice, you are creating content in real time. The goal is not to invent ideas, but to notice them.

Start with the questions you hear most

Pay attention to the questions clients ask you repeatedly. These questions are strong content ideas because they reflect real concerns and curiosity. If one person is asking, others are thinking it too.

You do not need hot takes or bold opinions to create useful content. Sharing what you see regularly, what surprises clients, or what you wish people understood earlier is often more valuable than trying to be provocative.

Content ideas come more easily when you treat them as documentation instead of performance. You are simply capturing what you already know and experience, not trying to impress anyone.

Keep a simple running list

Ideas do not need to be fully formed. A short note, question, or sentence is enough. Keeping a running list makes it easier to show up and record without starting from scratch each time.

Good content ideas are familiar, repeatable, and easy to explain. If an idea feels natural to talk about, it is probably a good one.